Lynn Etsell started working in insurance in 1983 with Hayhurst Elias Dudek in Winnipeg. In 1987, she worked for Johnson & Higgins in Winnipeg where she obtained her general insurance license, took a variety of insurance courses and worked with Commercial Insurance. After taking some time away to be at home with her two children, she returned to insurance. In Gillam, she worked for Gillam Insurance from 2001 - 2004, working specifically with Autopac. While there she obtained her general insurance license by completing her CAIB Level 1. In 2004, she moved with her family to Dauphin and worked with another agency doing Autopac, Home, Farm, Hail and Commercial Insurance. In October 2005, she joined the staff of Love & Persson Group.